olio d'oliva

these days, you could read olive oil labels for hours at your local grocery store or specialty market. there are so many choices in such a wide price range that i always find myself spending long minutes reading labels, examining color and in the end choosing one that has the nicest label or thickest consistency or nicest greenish yellow color - but almost always italian. 
well, it seems california olive oils are making headway in the market, so next time, when the lucini bottle (my favorite the last couple of years) i just bought runs low, i think i'm going to try a nice california bottle from this promising olive oil shop that just opened a couple blocks from home. 
mi dispiace italia!